Our Why
At Wild & Rye, we believe life is meant to be lived with intention — with grit, beauty, and a little bit of cozy woven in. Our pieces are more than handmade goods; they’re reminders of what matters most: faith, family, and slowing down to savor the simple moments.
From barn to bonfire, workday to weekend, our pieces are built to move with you through life’s rhythms. They’re practical enough for your everyday — keeping you warm, grounded, and comfortable — yet stylish enough to carry you into the moments that matter most. A beanie that looks just as good in the field as it does around a dinner table. A knit pumpkin that brings a touch of tradition and warmth to your home.
When you bring Wild & Rye into your life, you’re not just choosing a product. You’re choosing quality that lasts, style that tells a story, and craftsmanship that honors tradition while fitting seamlessly into your world.
Our why is simple: to create pieces that make you feel rooted, comforted, and connected. Rooted in your heritage and identity. Comforted by cozy textures and timeless design. Connected to something greater than the rush of today — a lifestyle that celebrates slow mornings, starry nights, and the beauty of the high desert we call home.
Wild & Rye doesn’t just meet practical needs like warmth and beauty — it meets deeper ones: the need for authenticity, belonging, and meaning in the everyday. Our goods carry more than stitches. They carry purpose.
Meet Keli
Hi, I’m Keli — the heart behind Wild & Rye. I’m an Oregon-raised high-desert girl, a mom to three teens, and someone who believes life is meant to be lived with grit, beauty, and a little bit of cozy woven in.
By day, I’m working 8-5 and running mom-mode. In every spare moment after that, I’m dreaming, designing, creating. What began with late-night stitches from the couch has grown into more than just a small business — it’s a lifestyle brand built to inspire rooted comfort, connection, and meaning.
What We Stand For
Rooted
Grounded in heritage, faith, and identity — reminding you of where you come from and who you are.
Comfort
Cozy textures and timeless design that bring warmth, peace, and beauty to life’s everyday moments.
Connection
To home. To loved ones. To the slower rhythms that let you breathe.
A Community, Not Just a Brand
Wild & Rye is about more than products — it’s about people. Each piece connects you to a community of women and families who value comfort, authenticity, and the beauty of everyday traditions — coffee by the fire, Friday night lights, and holiday gatherings.
When you support Wild & Rye, you’re not just shopping small. You’re joining a movement to celebrate the untamed parts of life, with style that feels like home.
Looking Ahead
We’re growing, with purpose. Wild & Rye will continue to evolve into a fully curated lifestyle brand — with seasonal edits, heritage-inspired collections, and collaborations rooted in Western origins. But our aim remains the same: to offer pieces that do more than fit into your closet or your home. We want them to fit into your story.
